And the following is an illustration of viral campaings. I created a site recently where every user can make a virtual “wall” and other people can post post-it notes throughout it with messages. The thought was pretty brand new at that time (3 years ago ) but I found that after marketing the concept on some forums, the website did not get many views. It was a week right after launch and the user base was still below 50. So I made a decision that given that the website does not reveal any personal data (it’s only the nickname, no names etc) to drop the email and overall limit the registration to just nickname, password and the register key. So the entire process of generating a wall takes 4 clicks (password repeat being the 3rd).
What took place then? Very well the charts increased! After another week there was approach over a 1000 unique registered people and they were growing fast. After a month the website attained 100,000 unique visitors a day and the sign ups were rather about 80,000 users. Just because generally people Don’t want to confirm something, or require STEPS to register anywhere. The simpler it is the much better, and you will still get the emails by including them AFTER they register and have a fair amount of time on-site already. They’re more likely to add their email (in case they forget the password for instance) at that time, than with the registration.
The emails remained as about 1 for every 4 individuals, so 25%, but envision what might take place if the email verification and a full registration were not taken out. Sure it would be 100% emails instead of 25%, but with Much less folks registered the numbers are still bigger with the 25%. So remember – the less complicated the user input the more successful the vira campaigns. If you want to know more about ! viral campaigns go here.
Tags: advertising, internet, marketing, viral, website
[...] here is an illustration of viral campaings. I built a site recently where each user can develop a virtual “wall” and other people [...]